Branding & UX/UI Design
Project Scope
This was a group project where we were to take the Austin-based retailer Twin Liquors and re-brand them, as well as design a new mobile app and brand assets. The focus of the project was to give Twin Liquors a new image based on their local origins and history within the Texas Prohibition-era, in order to draw attention from younger audiences while still maintaining the attention of middle-aged crowds that make up the primary consumer base.
This project was done with three other students, Keifer Willie, Lauren Henderson, and Tirah Kensinger. While we worked collectively on the project as a whole, I primarily focused on mobile app design and posters, Keifer focused on assets such as the member cards and invitations, Lauren worked on mobile app and package design, and Tirah worked on putting together the mid and final project presentations. We all collaboratively worked on the brand redesign, logo, color palette, type, etc.
Brand Assessment & Redesign
Who is Twin Liquors?
Twin Liquors is an Austin-based liquor store founded by the Jabour family in the early 1900s. Originating as a package store and growing into a staple liquor store chain, Twin Liquors has dominated the central Texas alcohol industry longer than any one of their competitors. Their industry knowledge of fine wine and spirits predates and outlives Prohibition. The family prides themselves on serving the best to their community, putting passion at the center of their business.
Logo & Branding
Twin Liquors branding at the time was gold and maroon based with a serif font for their logo type. Other than the gold and maroon color palette and the overuse of serif type, there wasn’t a clear brand voice or theme, and many parts of their website appeared outdated. The general consensus of the group was Twin Liquors branding could be more cohesive, and have a clear visual brand appearance that could include more historical references to their family history during the Prohibition-era.
The Twin Liquors rebrand was inspired by vintage western typography, and Prohibition-era terminology and iconography.
The new logo design was based off of both shipping labels found on liquor bottles and Speakeasy posters during the Prohibition-era. The type is a mix of modern and western type, to highlight the brand’s Texan roots.
UX/UI
The app serves as a tool to pass on Twin Liquors’ expertise to customers of any knowledge level. The app is tailored to each individual user, allowing them to view products and recipes based on their desired tasting notes, as well as generate recipes based on what they have at home.
The app has a basic layout to make in-store use easier and more accessible.
The Scan Label function allows customers to scan the product’s bar code and learn more information about the product and recipes they can use.
The Recipe Book offers users new recipes generated off items added to My Bar and suggestions based on their purchases. Users can add recipes to their favorites list or filter through recipes using keywords.
The Catalog allows users to search for product by name, brand, or keywords.
Use My Bar to create a list of your personal bar’s inventory. Recipes curated in the Recipe Book based on which products are added to My Bar.
Assets
With Twin Liquor’s new re-brand, our group created assets based on potential PR ideas to draw in more consumers. We thought Speakeasy-themed wine tastings and cocktail-crafting classes would appeal to a wide audience and new customers. Customers would receive an invite in the mail and require a Members Only card to have access to events and store savings. We designed posters advertising the PR events, invitations and membership cards, and packaging for Twin Liquor’s wrapping paper.
Banner photo courtesy of Moritz Mentgez on Unsplash